“6-Month Buying Plan”
Atlanta,
Professor Kim, FASM245
Winter 2026
Project Brief:
Create a 6-month buying plan from a selected brand within your pure-play retailer alongside a 6-piece product assortment plan for two months. Lastly, you will create a two-month marketing plan for your pure-play retailer w/ your chosen product assortment.
“Researching the Line”
Savannah,
Professor Levy, FASM310
Summer 2026
Project Brief:
Research a brand’s current product assortment to find the brand’s current competitive advantage and future opportunities for growth. Include the brand’s background, competition, and current consumer to analyze future potential.
Project Description:
My team and I created a pure-play brand, Sole Play, to market towards creative individuals in corporate environments. After thorough target market, pricing, and trend research I decided to create my 6-month buying plan, product assortment and marketing plan on Yohji Yamamoto.
Roles & Contributions:
General Merchandiser & Financer: Javen Barnes
Graphic Designer & Marketing Officer: Annelise Williams
Buyer: Nikki Clark
“Emerging Designer”
Savannah,
Professor Secilmis, FASM410
Fall 2026
Project Brief:
Select a retail platform (e.g., luxury e-commerce, department store, boutique) and explain why this venue suits the partnership/collaboration with an emerging brand and explain why it is needed?
Project Description:
The Chinese luxury retailer, Dongliang lacks product assortment consistency between its Beijing and Shanghai locations due to polarizing consumer behavior in each location. For my project, I integrated a capsule collection of Soshiotsuki products to appeal to both Chinese luxury markets.
Roles & Contributions:
Merchandising & Research, Graphic Design, Presentation: Javen Barnes
Project Description:
An in-depth analyzation of L.L. Bean’s historic products along with its lifelong consumers. To develop this understanding further, I gave in-depth coverage of L.L. Bean’s competition and strategies.
Roles & Contributions:
Research, Graphic Design, Presentation: Javen Barnes
Project Description:
A continuation of my research on L.L. Bean in the previous quarter; an analyzation of the business’ current competitive strategy through its highlighted products and latest news.
Roles & Contributions:
Research, Graphic Design, Presentation: Javen Barnes
“New Shoes Simulation”
Savannah,
Professor MCP, BUSI245
Spring 2026
Project Brief:
Engage in a 6-week simulation as an executive in a domestic company that strives to reach new markets. Each team will make brand based decisions based off of data, results, and market changes within the simulation.
“Legacy Brand”
Savannah,
Professor Secilmis, FASM410
Fall 2026
Project Brief:
You will analyze a heritage brand to understand how its original purpose, hero product(s), and evolution over time have shaped its relevance
today. This project emphasizes brand clarity, historical grounding, and strategic thinking
rather than future forecasting.
Project Description:
My team and I lead our shoe brand , The Best Shoes, into 3rd place out of 9 in this 6-week long simulation. We recorded data and changes from every decision made and concluded that our brand’s success came from an early prioritization of pinpoint product development and delicate product pricing.
Roles & Contributions:
Graphic Design, Simulation Research, Strategic Planning: Ella Bryan, Johanna Whitney, Mariella Smith, Javen Barnes